Daniel T. Ariens

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Dan Ariens, great-grandson of company founder Henry Ariens, joined the company in 1983 and became President and CEO in 1998. Since that time, Dan's leadership has been defined by a set of five Core Values and 15 Management Principles that clearly outline management expectations.

A strong proponent of Lean manufacturing principles, Dan has created a culture of continuous improvement that has resulted in the creation of world-class manufacturing facilities by Lean standards. He is frequently tapped as a mentor by organizations promoting Lean leadership.

Over his tenure, he has led several strategic acquisitions, creating a family of brands that represent several of the most respected names in the consumer and commercial equipment markets as well as the replacement parts and accessories segment of the industry.

Dan plays leadership roles in the Wisconsin business community, serving on several Boards of Directors for both for-profit companies and non-profit economic development entities in the state, including a position on the Executive Committee of the Green Bay Packers' Board of Directors. He is also an active participant in industry issues, having served on the Outdoor Power Equipment Institute (OPEI) Board of Directors since 2000 and currently serves as Board Chairman.